For ESPN’s “SportsCenter” show on Snapchat, 60% of the audience watches at least three days per week.
For example, NBC’s “Stay Tuned” news program for Snapchat pulls in an average of 30 million viewers each month, with one-third of them tuning in at least five days a week, according to Mills. Snapchat now has more than 80 original shows, and it has found that the daily format has performed particularly well, said Sean Mills, Snap’s head of original content and senior director of content programming. BuzzFeed Studios Now Being Overseen by Cindy Vanegas-Gesuale, Head of ProgrammingīuzzFeed Hires Comedy Central's Shari Cleary as SVP of Research
